Adidas Group made more money last quarter than they’ve ever

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In Adidas‘ Q1 2016 earnings report released two days ago, the Group’s quarterly revenues was $5.48 billion USD. This a huge increase of 22 percent from the previous Q1 of 2015 which was $1.27 billion USD. This $5,48 billion is also the highest quarterly revenue the company’s has ever recorded.

The current Adidas CEO Hebert Hainer said he was pleased with how his brand performed in North America region, an area where it has previously struggled over the years:”This shows that our focus on this important market is paying off,” Hainer said.

Adidas also announced that it is looking at the possibility of selling off its golf brands including TaylorMade to focus more attention on sneakers. “TaylorMade is a very viable business. However, we decided that now is the time to focus even more on our core strength in the athletic footwear and apparel market,” Hainer said.
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