Balmain Head Designer and social media maven, Olivier Rousteing has announced a collaboration with sportswear giant, Nike as a follow up to his last collaboration with high street, fast fashion giants H & M. With athleisure being a major trend, the collaboration makes sense.
For Nike, this can be seen as a follow up to its work with Riccardo Tisci where the Givenchy designer tapped into its archives to create some Air Force 1 models. He also launched a 30 piece sportswear collaboration called NikeLab x RT: Training Redefined, aimed at Olympic athletes for the 2016 Olympics as everyday gym users.
Rousteing made the announcement via Instagram using three different posts, he basically said “ARE U READY ? @nike x @olivier_rousteing #epic #champions #dreamteam #nikelab.”