African communities are typically about pretending things like smoking and having sex are fantasies and only present in movies. Parents pretend they never experimented in their heyday and cringe or get antsy when they learn their offspring are blowing trees. Regardless of all the pretentious behavior, United Nations’ projections suggest over 30 million Africans engage with cannabis annually. Some argue there’s a need for its legalization because of the potential for economic impact and Lesotho has taken a step in that direction by granting a company the license for the development, processing and sale of marijuana for scientific and medical purposes.

Verve began the process in July growing certain strains, however, the license affords them the opportunity to explore other strains once they’ve tested the waters and familiarized themselves with the market.