In the US, Homecoming Weekend is sometime in October and represents alumni returning to their colleges for festivities. Prior to 2018, Homecoming was not something we recognized in Nigeria. This year, however, the revolution continues to be televised and Easter now represents Homecoming as Skepta, Grace Ladoja and the Boy Better Know Africa family set out to make it a thing.
Word was that the BBK Family would bring it back home on December 27th 2017. What looked like a confirmed large-scale event was transformed into an intimate agenda while the madness that was Christmas ensued. BBK Africa instead decided to move their festivities to another holiday, Easter. Kicking the weekend off after, Gidifest which had previously been Easter’s biggest creative offering in Lagos, BBK Africa has put Nigerian brands and creatives in collaboration with stars from the rest of the world and there’s nobody better suited to do it.
With jersey customizations which featured Nike, Off White, Vivendii, NATIVE, SK Air and more, as well as the two day pop up shop which showcased Nigerian born brands like WafflesnCream and Mowalowla, Homecoming Weekend was a three day span of many firsts.
Closing with a musical showcase which puts continental stars like Davido, Wizkid, Tiwa Savage and Nasty C on the same stage as the likes of Skepta, J Hus and Not3s with budding acts like Odunsi, Santi and WavyTheCreator as openers, its never been done as big for the culture.
BBK Africa’s Homecoming weekend is as big as we’ve ever seen it in Lagos and we already can’t wait for Homecoming 2019.