In it’s bid to commemorate Nigeria’s Independence at The New Afrika Shrine, a Lagos landmark with cultural relevance, Jameson Irish Whiskey created an immersive brand experience by transforming The Shrine into an Afrocentric festival.

To conform to the Jameson Connects vibe, The Shrine featured live body art by artist Michael Umoudit, the Jameson Barbershop in partnership with celebrity barber Kayzplace, interactive bond and connect zone with a mix of games such as Ayo, Jenga, Table Tennis and Football whilst guests tucked into gourmet junk food like the Jameson infused barbecue ribs.

Guests were refreshed with the signature Jameson Palm Wine Twist, a perfect infusion of Jameson Irish Whiskey, Palm Wine and Naija spirit, the Jameson Ginger Melon and Jameson, Sprite & Lime cocktails served by international mixologist Kurt Schlechter. 

Award-winning duo Black Motion, thrilled the crowd with their fusion of Afrohouse and live percussion followed by performances by BOJ and Seun Kuti and his Egypt 80 band.

Check out pictures from the event below!