Nigeria’s foremost telecommunications company, MTN Nigeria have signed a sponsorship deal with football club, Arsenal FC. The deal is centred around the mutual benefits of Arsenal expanding its commercial interests in prime territory and MTN gaining exclusive content to deliver to their subscriber base. The deal will also see Arsenal providing the telco with match highlights, news and player interviews to MTN’s customer base together with a range of promotional and marketing activities including local coaching sessions.
Speaking for the North London club, Vinai Venkatesham, Arsenal’s chief commercial officer, said: “This partnership with MTN will really help us engage with these passionate fans on a regular and personal basis. We are expecting MTN’s Arsenal exclusive content to be very popular among our supporters, as well as followers of football generally.” while MTN’s consumer marketing general manager, Richard Iweanoge, added: “We are excited to announce our partnership with Arsenal and look forward to engaging with sports enthusiasts beyond the current traditional broadcast of matches. Not only this but also digitally with access to exclusive contents that will be delivered via our network.”
This partnership particularly makes sense considering that Nigerians are particularly crazy about Arsenal as reflected by its provision of the team’s largest source of web traffic outside the UK.
Arsenal have existing deals with Sterling Bank and Star Lager.
Source: The Drum