In the past few years, a stream of streetwear brands have come to life courtesy of Nigerian millennials. Modus Vivendii are regarded as pioneers in the movement following its launch in 2011. [NOTHING] by Jai Eleven, a British-born 2o year old designer with Nigerian roots can also be said to be a leader in its own stead. Both brands which are regarded as influential in the Nigerian diaspora have formed a connection with their latest collection, [NOTHING] + Vivendii which was released last night.
The nine-piece collection which features shirts, hoodies, a shoulder bag and a pair of sweatpants within a price range of £45.00 to £85.00 extends Vivendii’s most recent collection, Church Clothes while putting those designs in conversation with signatures from [NOTHING].
Culture Custodian’s interaction with one of Vivendii’s three founders, Anthony Oyefesobi, revealed that the collaboration intends on putting the Nigerian diaspora into the vanguard of streetwear culture. He said:
“The objective was to bring the Nigerian diaspora into the forefront of streetwear culture, which is key for our inclusion in pop culture. The [NOTHING] + Vivendii collaboration represents a diffusion of two separate concepts which have a unified cause.”
Cop pieces from the collection here.