Pepsi decided to go the social commentary route in a bid to sell their product but their attempt is one of the more distasteful and pitiful attempts at marketing.
In the ad we see Kendall Jenner join a crowd of marchers and then hand a policeman the drink which brings the protesters to celebrate suggesting that one of the pressing issues in the US on the issue of police brutality can be resolved by Pepsi.
Pepsi’s new ad is the perfect example of what not to do when advertising as it trivializes people’s legitimate problems.
Watch the full ad below and see some reactions to the poor attempt at speaking on social issues.
whoever is responsible for this needs to get FIRED. https://t.co/hfgS03LRR1
— SET (@TinubuTweets) April 4, 2017
https://twitter.com/mafenimafenimaf/status/849395308392001536
Trash https://t.co/Gvm498YROs
— seyi (@SeyiAl) April 4, 2017
Who knew police officers just needed a Pepsi to stop beating and shooting civilians.
pic.twitter.com/msj7yA3a0j— Ally Maynard (@missmayn) April 4, 2017
I wonder if "blue drinks matter" will be Pepsi's new slogan
— Mike (@ProgPro) April 4, 2017
Pepsi commercial directed by: pic.twitter.com/uNyNiDLpJp
— chunti (@ultratwigs) April 4, 2017
https://twitter.com/CarterSteph__/status/849394605468594177