The obtaining of music has received heighten coverage over the past few years. This is unfortunate because of the increase in the illegal downloading of songs. However, as heightened awareness has been given to this issue, more and more people are recognizing the importance of the authentic acquiring of music. And this is where production music comes into play.
Production music encompasses a wide scope of the industry. In general, it relates to any songs or tracks that are owned by music libraries. These songs are then licensed to individuals who use them for various commercial purposes, for example; they may be used in a television advert or the latest blockbuster film.
Where did it all begin?
You may be surprised to know that production music has had a place in the global music industry for many years now. In fact, the beginning of the journey can be traced back to almost 100 years ago. De Wolfe is the company that has been credited with setting up the first ever music library in 1927. The music produced was generated to be used in conjunction with silent films. As you may have gathered; since then this type of music has really taken off and the industry is held in high regard by most of those associated with the world of media.
The ideal solution for media producers
This method of obtaining music has proved to be highly beneficial for media producers. It provides a convenient and cost-effective solution. This is because when dealing with production music the music libraries actually own all of the copyrights to the tracks in question. This means that the producer can purchase the use of the track directly from the library without needing permission from anybody else. Not only does this make life easier, but it makes it cheaper too. After all, if you were to go directly to the source they would be likely to charge huge amounts of money.
Production music business models
So, how do these music libraries make their money? In general, there are two main business models followed in this area of music. The first and often most popular method is what is known as royalty free music. This is when individuals pay a fee upfront in order to obtain the music. They are then free to use the track as they see fit. No matter what happens in terms of performance the consumer will never have to put any more money on the table for the music.
On the other hand, there is what’s known as performance royalties. This is a business model that is completely contrasted from the previous example. Performance royalties usually mean that the music library will receive a percentage of any money made from the use of the song. This means that as long as the song is being used there are going to be ongoing costs entailed.
Why do companies prefer to use production music?
There are lots of reasons why production music is a popular choice, some of which were touched upon earlier. In general media outlets prefer to go down this route because they can attain music at a low cost. Not only this but whilst the cost is low the quality most certainly is not. Therefore the perfect balance is achieved; affordability yet high quality. You will also discover that these music libraries possess a wide scope of music for you to choose from. This does not only relate to different genres but also various lengths as well. And better yet, the download process is very simple and easy – just how we like it! If you can, though, recording your own music is even better. There is a great guide on how to do this for Mac computers. Check it out. This would be a great way to distinguish your brand and set it out from the crowd.
Hopefully, this article has enlightened you on the world of production music. The popularity of this service is unlikely to dwindle. The music libraries have found business models that ensure they will remain profitable, whilst the media outlets have found a way to attain high-quality music at affordable prices. Everyone is a winner.