Being the subject of a number of controversies has not taken away Falz’s comedic persona. The versatile artiste who recently bagged an AMVCA (Africa Magic Viewers Choice Award) offers his fair share of trusty weekend bops. After a revealing year; internally and externally which landed him in the path of veteran Hollywood star; Diddy, an exclusive feature on international news platforms including CNN and international recognition from his refix of Childish Gambino’s This Is America, Falz allows his newly acquired international star status tell on him and his sound. His new single titled Sweet Boy prefaced by a promotional video in which he promotes the aim of his newly established Sweet Boys Association is dedicated to the members of said association.
The track is heavy with bouncy synths and galvanic drums that provide him with a solid soundscape to articulate his cleverly comedic punchlines that allude his next level status. Barely 24 hours after releasing the song, Falz comes through with a crisp video directed by Prodigeezy reminiscent of scenes from Billionaire Boys Club Ads. Falz and his slew of association members including A List artists and stars; Mai Atafo, Timini Egbuson, IK Osakioduwa, Banky W and Adekunle Gold traipse through luxurious sceneries in Lagos hinting at their ‘sweet boy, fresh guy’ statuses.