From the Jackson Five group to Birdman’s YMCMB to Rick Ross’s MMG, Don Jazzy’s Mo’Hits and most recently Davido’s DMW, music industries around the world have played host to a certain kind of familial relationship that transcends cordiality and commercialization between members of record labels. While a large number of them have made a profit off joint bodies of work that is the norm in such setups, the synchronization and synergy established between the members of said record labels were so natural they could pass as Band members which in turn conditioned the society to be receptive of such groups. At home here, while the constant collaborative efforts between Peruzzi and Davido have become a bit sour, the Mo’Hits legacy; an apt synchronization of different personalities will forever be the Tassel that marks a revolutionary era in Nigeria and perhaps this is what Olamide aims to achieve with his YBNL Mafia group.
During Olamide’s time with Lil Kesh and Young John among others, there was an understanding between the group and their fans that they were a package deal because of the synergy that existed between them, this time around, however, especially with the way Olamide amassed the young talents he discovered by way of Social Media promotion, the synchronization is almost familial and while the idea of a joint project already in the works might seem far-fetched, its quite understandable that the Rapper will want to break out these talents in the most harmonized way possible.
Just like he did with the announcement of the contracts signed by these youngsters, Olamide again takes to social media to tease the release of the joint project, this time, however, we get a date: December 7th and the project which supposedly features Temmie Ovwasa, Yomi Blaze, Picazo Rhap, Young John among others is titled YBNL Mafia Family. While its an effort that houses every member of the record label and hints at an outpour of the ‘street’ sound, we’re likely to be blessed with a variety seeing as the likes of Temmie Ovwasa and Young John whose production style deviates from the norm, are present.
Those who have trekked this path, have left nothing but dust in their wake, we hope Olamide is able to spin this to something different. Come December 7th we’ll have our answer. In the meantime, however, stream their first collaborative effort: Juju, Guns and Roses