Adidas Archives - The Culture Custodian (Est. 2014.)

Aesthetics Feature

Connecting Lagos Art to The World: ADIDAS Collaborates with Nigerian Designer and Artists for Lagos Flagship Store

May 18, 2023 by Culture Custodian

adidas, a global leader in sportswear, has opened its Flagship store in Lagos, Nigeria. Located at 624, Akin Adesola Street, Victoria Island, Lagos it is the fourth adidas store to

Fashion

bCode Launches Store And Website For Adidas Brand

February 3, 2021 by Damilare Bayero

bCODE, a multi-brand retailer for wellness fashion and lifestyle, has announced the opening of their Adidas store in Nigeria (Lagos and Abuja). The brand took to their social media to

Fashion

‘Drip’ Sneaker and Multi-Concept Store Officially Launches in Lagos

November 26, 2018 by Ify Obi

The Los Angeles based sneaker store, DRIP launched its new Lagos store at Lennox Mall, Admiralty way, Lekki Phase 1 over the weekend giving Lagos based Sneaker heads and streetwear lovers something to be excited about. The

News & Politics Sports

adidas is suing Puma over three stripes design

February 23, 2017 by Culture Custodian

According to Law360, adidas has recently filed a lawsuit against rival footwear and apparel manufacturer Puma over a pair of soccer boots that the German-based label claims is infringing on

Fashion News & Politics

All the looks from YEEZY Season 5

February 16, 2017 by Culture Custodian

Kanye West and his team debuted YEEZY SEASON 5 yesterday at Pier 59 in New York City. West also debuted the highly anticipated Calabasas-branded items, which have been making rounds on social

Fashion

adidas Originals Confirms Launch of the YEEZY BOOST 350 V2 in “Black/Red”

January 31, 2017 by Culture Custodian

Relying on the rumor mill has officially come to a halt in regards to the upcoming adidas YEEZY BOOST 350 V2 in its Black/Red colorway. After speculating the forthcoming release

Fashion

Adidas x Yeezy Calabasas “PowerPhase” to drop In The Spring

January 20, 2017 by Oluwamayowa Idowu

New details about the next Adidas x Yeezy sneaker. If the normally reliable Yeezy Mafia are to be believed, there’s a new Adidas x Yeezy sneaker releasing this Spring and

Fashion

Adidas’ New Futurecraft Sneaker Is Biodegradable

November 18, 2016 by Culture Custodian

The Adidas Futurecraft program has been behind some of the most forward design processes in the footwear industry in the past year or so. This has taken the form

Sports

Video: Football Needs Creators Feat. Paul Pogba – adidas

October 17, 2016 by Tomi

Paul Pogba returns otherwise tagged as Pogback

In an effort to push its #HereToCreate series, adidas has rolled out a new campaign video featuring the mega soccer star that is Paul Pogba. In the video, we see

Fashion News & Politics

YEEZY SZN is approaching! Basketball shoes coming in 2017.

August 25, 2016 by Tomi

After four colorway releases of the YEEZY Boost 350, three of the 750 and four of the 950, it’s clear that the Kanye West x adidas partnership is here to

Fashion News & Politics

Alexander Wang to join hands with adidas on new collection.

July 22, 2016 by Tomi

News has filtered through that Alexander Wang shall be joining the likes of Rick Owens, Yohji Yamamoto, Kanye West and Raf Simons as yet another fashion designer who collaborates with

Fashion

Yeezy Season 1 Lookbook.

March 10, 2015 by Tomi

The lookbook for Kanye West x Adidas Yeezy Season 1 shot by Jackie Nickerson has leaked. Apparently, the lookbook was given out at Foundation Louis Vuitton in Paris where Kanye is just

Fashion Feature

Yeezy Season 1: A Review and Look at the Influences

February 14, 2015 by Culture Custodian

New York Fashion week went in full throttle (and of course one of the most anticipated shows finally came to berth). After eighteen months of preparation, Kanye West unveiled his

Fashion News & Politics

KANYE WEST SPEAKS AT ADIDAS CONFERENCE

April 7, 2014 by Oluwamayowa Idowu

It’s no longer news that Kanye West is collaborating with Adidas. Today, he was presented at the Adidas conference in Germany. He performed ‘Black Skinhead’ and ‘Power’ and gave a

Music

‘YEEZUS’ FOLLOW UP ANNOUNCED

April 1, 2014 by Oluwamayowa Idowu

It’s not an April Fools’ prank. Expect a Kanye West album pretty soon. Mr West has postponed the Australian leg of his Yeezus tour in order to complete work on what