Following their joint venture partnership with Def Jam, NATIVE Records, the music division of NATIVE Networks, has announced Odumodu Blvck as its first official act. NATIVE Records made the announcement
At the forefront of Alte as a genre is NATIVE Network’s musical collective, NATIVE Sound System which has just released its debut LP NATIVEWORLD. The Alte scene has not only
Alté, the fastest-growing subculture emerging from Lagos, Nigeria, which has been known as a subgenre in the Nigerian entertainment, art, and music industry, has seen itself gain mass recognition and
Last year, Nike shut down the internet with the launch of its Nigerian kit. The campaign around it and the homage to Nigeria’s 1994 World Cup debut kit went a
On December 22nd 2016, The NATIVE, a brand created to identify, analyze and champion the new culture, launched its website and print magazine through their first annual music festival (NATIVELAND Festival.)