Shoprite Nigeria have announced the appointment of Chef Eros as their first ambassador.

This self-taught chef who started selling chicken seasoned with spices to his fellow students whilst studying towards a BSc. (Honors) degree in International Business Management.

Speaking in a statement announcing the partnership, Eros said “Part of being a chef, is knowing how to entertain, that’s why I choose Shoprite.”

With a total of 25 stores, Shoprite Nigeria offers consumers a world-class shopping experience through its core business promise of everyday low prices.

The supermarket chain’s extensive range includes restaurant quality products such as extra-matured Steakhouse Classic steaks, wine sourced from the top-wine producing countries around the world, freshly baked breads and so much more.

Through this new partnership with Shoprite Nigeria, Chef Eros now aims to put Nigerian food on the world map: “I’ve come to realize and believe that it is our responsibility to sell Africa to the world and that is why I have no doubts that this partnership will definitely restructure, re-brand, re-position and put Nigerian cuisines on the world map for it is our duty to make the world know.”