Sports Archives - The Culture Custodian (Est. 2014.)

Feature Sports

Explainer: Why Saudi Arabia Wants To Pump $200 Million Into African Football

May 24, 2023 by Michael Aromolaran

African club football is on course to receiving a lorry-load of Arab money, as Saudi Arabia wishes to invest $200 million in the new African Super League. Regarding the new

Sports

Tobi Amusan clinches Laureus World Sports Awards nomination

February 21, 2023 by Adedimeji Quayyim

The current World, Commonwealth and African 100m hurdles champion, Tobi Amusan has been nominated for the Laureus World Sports Awards. The athlete is being nominated in the World Breakthrough of

Music Sports

Watch Rema, Tems and Burna Boy Perform at the 2023 NBA All Star Game

February 20, 2023 by Tomi

As international players have begun to flood the NBA, the world’s foremost basketball league continues to look for ways to cut across and break new markets with its product. For

Sports

Ranking the Greatest NBA All-Stars of African Heritage

February 19, 2023 by Tomi

Over the past few years, more international players have taken the upper echelon of the NBA by storm. The league is currently in its first ever four year span where

Pop Culture Sports

Burna Boy, Rema, and Tems To Headline 2023 NBA All-Star Weekend

February 15, 2023 by Opeyemi Rasak-Oyadiran

The National Basketball Association (NBA) today announced that three Nigerian superstars – GRAMMY® Award-winning singer, songwriter and record producer Burna Boy, 2023 GRAMMY Award-winning singer and Oscar-nominated singer and producer Tems

Sports

When Pele Came to Nigeria (Twice)

December 29, 2022 by Oluwamayowa Idowu

Before there was #NigeriaToTheWorld and the late Dora Akunyili’s ‘Good People, Great Nation’ campaign and all the other artificial attempts designed to capture Nigeria’s importance to the Black nation, there

Feature Pop Culture Sports

Can Nigeria Host The World Cup? Here’s What Nigerians Think

December 23, 2022 by Wisdom Mudasiru

The World Cup has come and gone, but the energy and conversations that come with the tournament still lingers and that has led to people wondering; Can Nigeria host the

Feature Sports

2022 World Cup: Players of African Descent Playing for Non-African Countries

December 6, 2022 by Michael Aromolaran

Despite the various controversies trailing it, the 2022 FIFA World Cup taking place in Qatar, now in the round-of-16 stage, has proven quite entertaining. Old powers have been toppled: Germany

Sports

Sports Betting Company, Parimatch Unveils Asake As New Ambassador

November 15, 2022 by Adaora Nwangwu

One of the biggest sports betting companies in the world, now in Nigeria, Parimatch has announced award-winning Afrobeats singer and songwriter, Asake as brand ambassador. The collaboration between Parimatch and

Events Sports

NBA Africa Hosts First ‘NBA Meets Art’ Event

November 15, 2022 by Adaora Nwangwu

The first weekend of November marked NBA Africa’s first “NBA Meets Art” event hosted in Ikoyi, Lagos. The event featured a photo exhibition by Nigerian artist, Logor who displayed a

Sports

Why Sports Have Grown In Popularity Since 2020

August 15, 2022 by Marie- Therese Oke

Unless you’ve been living under a rock hibernating for the last two or three years, you’ll know that a specific event happened in 2020 that rocked the world. The global

Feature Sports

Nigerian Women Dominating The Sports Scene At The Moment

July 27, 2022 by Thelma Ideozu

Over the years, Nigerian women have left undeniable marks in the sporting world in general. From football to athletics and every in between, many of them (despite all odds, limitations

Sports

Everything That’s Happened Since The Super Eagles Lost to Ghana

April 4, 2022 by Michael Aromolaran

It’s the season of first times for Nigeria’s Super Eagles: For the first time since 2006, they’ll not play in the FIFA World Cup. And for the first time since

Music Sports

Davido Tapped For Qatar World Cup 2022 Official Soundtrack

April 1, 2022 by Oluwamayowa Idowu

While Nigeria failed to qualify for the World Cup which will take place in Qatar at the end of the year, Nigerian popstar, Davido can expect to make the journey

Pop Culture Sports

Here’s What Your Favourite Football Team Says About You

February 25, 2022 by Adaora Nwangwu

For many Nigerians, football goes beyond watching live matches; it’s a lifestyle for passionate fans. From buying expensive customized jerseys, playing FIFA, gathering at beer parlours to watch and argue