Nike like many other fashion brands around the world have continued to tap into the culture of engaging with influencers. Their approach has been different though, as opposed to simply paying figures to wear their products, they’ve often given the opportunity to recreate some of their iconic pieces. Last year, they collaborated with NATIVE for the Ile jersey. As part of their Nike By You campaign in New York City at the moment, they’ve collaborated with Nigerian designer and founder of NY based, Project 96, Peter Jonhson for the Nike Air Max 200 Balanced Diet.
Johnson was one of 28 New York-based creators and the shoes which dropped earlier this week are available for sale here until September 1st.