Despite the fact that the traditional ways to make money in the music business are challenged – record sales and tickets, in particular, there are ways for artists to exploit their talents many of which include selling merchandise as it has proven to be a staple in touring artists’ revenue streams for decades.
Amidst Nicki Minaj’s recent outburst about Travis Scott’s Astroworld merchandise counting towards his album sales, we’ve come to realize the importance of merchandising in the entertainment industry and so has Tiwa Savage. Arguably the biggest female musician in Nigeria, Tiwa Savage just launched her
So if snagging a ticket to her upcoming Savage Tour isn’t “savage” enough for you, you can shop for crewneck sweatshirts, T-shirts, scarves, phone accessories and more, all inspired by your fav, Tiwa Savage and her tour.
Photography Credits: Paul Akinrinlola