Santi’s relatively brief journey in the music industry took him from being an underdog rapper to a revered singer with a refined taste and now, a renowned creative director, finding his way in the big leagues ruled by his passion for abstract art. Fresh off the release of the avant-garde dramatic video for the Kida Kudz assisted Raw Dinner, he pitches his tent with label mate Goldlink, Tyler the Creator and Jay Prince on their Juls-produced collaborative effort, U Say, off the former’s sophomore album.
Characterized by Santi’s affinity for melodramatic scenes, Goldlink’s heady narrative is visualized in a dimly lit party with Goldlink as the first point of contact followed by Jay Prince who comes in at the chorus and Tyler the Creator whose lengthy verse takes the cake on the track.