On July 18, in an unprecedented partnership with global automotive giant BYD, Manifest launched Rooted—an immersive lifestyle activation bringing 14 of Lagos’ most design-conscious fashion, beauty, and home brands into one kinetic space.
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On July 18, in an unprecedented partnership with global automotive giant BYD, Manifest launched Rooted—an immersive lifestyle activation bringing 14 of Lagos’ most design-conscious fashion, beauty, and home brands into one kinetic space.
“A generation of Lagos brands has built massive, highly engaged communities entirely online. They are now reaching for a physical canvas that can carry their world, but the infrastructure to help them land simply didn’t exist in an organized form. Manifest is that infrastructure,” said Osayomon Obaseki-Ojogwu, Founder of Manifest.
It’s a deliberate gathering of creative professionals, founders, and consumers who value depth, aesthetics, and real-world curation over a passive digital feed. The activation will run from 11 AM to 7 PM on Saturday, July 18, at the BYD Showroom, Victoria Island.
Participating brands
NBDA
Obida
Refaini
Saint Rufina
Linen Vanille
Feko Art
Moye
Olaedo Naturals
Lois Regalia
Mint Organic
Flowers Floating
Cracks & Healing
Gather House
Liz & Co.
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