Influencers online have become the go-to for the current beauty products, tips, and the latest trends. Since we’ve got your back, we put together the best list of the top 10 Nigerian beauty influencers. The beauty influencers on this list come from diverse beauty niches — makeup artists, skincare, haircare, and vloggers. Here are 10 Nigerian go-to beauty influencers to follow in 2022:
Dimma Umeh
Dimma is a well-known content creator, blogger and vlogger based in Lagos, Nigeria. Her content is centred on beauty, lifestyle, and travel. In 2013, Dimma’s blog dimmaumeh.com received the award for the Best Beauty Blog at the 2013 Nigerian Blog Awards and in 2017, she was featured in the August 2017 issue of Essence magazine. Her makeup tutorials, skincare tips, and candid products reviews are what she is famous for. Dimma’s personality is captivating and relatable to people in Nigeria and if you need tips and advice on what beauty or skincare products to buy, her social media page is the perfect go-to. Dimma has about 174k followers on Instagram and over 400k subscribers on her YouTube channel.
Adeoluwa Eniola
After going viral for posting a video of him banting while applying lipgloss, Adeoluwa released his lipgloss line GlossbyEni in November 2021. He is popular for his relatable Instagram skits while applying clear lipgloss, Adeoluwa is a beauty and skincare fanatic based in Lagos. His content focuses on hilarious and relatable rants, interactive videos, skincare routines and makeup tutorials. With a blend of beauty and hilarious relatable content, his videos will leave you entertained. Adeoluwa has over 450k followers on Instagram and over 21k subscribers on Youtube.
Anita Adetoye
Anita Adetoye is the mastermind behind the famous make-up brand, Anitabrows and HairessencebyAnitaBrows which focuses on hair repairs and treatments, wig laundry and sew-ins. Anita refers to herself as a makeup surgeon and beauty educator. In 2018, she was enlisted in the Forbes 30 Under 30 list for her involvement in the African beauty niche. She also established AB Skin Store, an online store that offers skincare products. For everything hair, skin and makeup, Anita is your girl. She has over 97k Instagram followers and 3k followers on her growing Youtube channel.
Kehinde Smith
Entrepreneur Kehinde Smith is a Nigerian artiste and digital content creator who lives in Chicago. She owns a unisex salon and spa called My Extensionz, where she has experienced braiders, sells hair bundles and wigs. Her content is fixated on creating arts, makeup tutorials, fashion and vlogging. Smith’s contents are visually pleasing and she knows how to deliver exciting videos of her works. She has over 140k followers on Instagram and about 15k YouTube subscribers.
Asiyami Gold
Asiyami is a Nigerian creative director, visual creator and producer. Unlike the majority of influencers on this list who are predominantly makeup artists, she captures nature, food and her lifestyle in an aesthetically pleasing way. She owns an online shop A.AU where she sells revolutionary pieces crafted by an elegantly improved workshop shaped by events around the world showing freedom. She is also a producer at a creative agency, AUcostudio. For inspiration on how to revamp your Instagram page and amazing content to post, follow Asiyami. She has over 300k followers on Instagram.
Bibiyonce
Lagos-based Bebe Omagbemi popularly known as Bibiyonce is another leading talented makeup artist in the Nigerian beauty industry. Her content is focused on showcasing videos and pictures of her beautiful work. With over 500k followers on Instagram and about 3k YouTube subscribers and an array of important clientele from Stephanie Coker Aderinokun to Nancy Isime to Sharon Ooja, and previous BBNaija housemates, Maria Chike, Tacha and Nengi, she knows her onions about makeup.
Peakmill
Khadijat Sanni, widely known as Peakmill, has a knack for hair. She skyrocketed to fame by creating nice wigs and hairstyles. She owns a hairline called Peakmill Hair N Wigs where she sells premium quality hair extensions and custom wigs. For quality hair and hairstyle inspiration, Peakmill got you covered. She has over 650k followers on Instagram and 1.2m YouTube subscribers.
Kelechi Mgbemena
Kelechi is a Lagos-based beauty influencer and digital content creator. Her content ranges from hair to skincare to makeup tutorials and her lifestyle. Through YouTube, Kelechi gives her audience a view into her life and takes them on her journey. If you are looking for content beyond beauty, Kelechi is the one to follow. Her Instagram page has over 54k followers and her YouTube has over 140k subscribers.