There are different types of people in the Nigerian music scene; some are GOATs and others are kingmakers, but thanks to his Midas touch of an assist, Olamide Baddo is undeniably both. Olamide, or Baddosneh as he often calls himself, is one of the few successful mainstream Nigerian artists that has refused to make it to the top alone. Apart from starting his personal record label only a few years after his breakthrough year, Olamide has continued to support upcoming artists in the country by either blessing them with a verse or having them feature on his projects.
As one of the first artists to make street music mainstream, Olamide’s groundwork is one that speaks for itself. Following DaGrin’s passing, Olamide has held up the torch of street pop and made a significant impact. On Voice Of The Street, he took it upon himself to map out a niche that was authentic and was able to inspire many other underserved youths in the ghetto to strap their boots up and reach for a brighter future. Today, Olamide has not only restructured how people see Nigerian street pop but has also trained and assisted other uniquely talented artists (Lil Kesh, Asake, Fireboy DML, Lyta, Adekunle Gold, Chinko Ekun) who are always in tune with their crafts to deliver fresh sounds.
Here are 9 times an Olamide song or feature has played a critical role in propelling a rising artist:
Zlatan – My Body
Released in late 2017, Zlatan’s My Body saw a guest verse from Olamide which helped catapult the song to the mainstream giving both artists a hit record at the time.
Asake – Omo Ope
Released in early 2022, Asake’s Omo Ope is arguably the most pivotal piece of music he’s released so far. Omo Ope served as the beginning of a revolution that led to Asake putting out one of the most successful debut albums by a Nigerian artist and dominating the whole of 2022.
YCee – Jagaban Remix
In 2015 YCee called on Olamide to level up the success of his single Jagaban and on a remix that is said to be one of the hottest rap songs out of Nigeria, Olamide delivered.
Lil Kesh – Shoki Remix
Still one of Lil Kesh’s most popular songs, Shoki was released in 2014 and it was a turning point for Lil Kesh. Having Olamide and Davido, two of the most prominent artists at that time, on the remix helped solidify its banger status.
Bad Boy Timz – Loading
Off Olamide’s 2020 album, Loading featuring Bad Boy Timz helped him break into the mainstream music scene and go on to have other hit singles like Move, Skelele ft. Olamide and Iz Going.
Portable – ZaZoo Zeh
Poco Lee’s ZaZoo Zeh released in 2020 featured both Portable and Olamide and thanks to Olamide’s assist on the song, it performed exceptionally and is a certified street bop.
Bella Shmurda – Vision 2020 Remix
On Bella Shmurda’s late 2019 single, an Olamide feature proved to be effective, helping catapult the already booming song to even more ears.
TI Blaze – Sometimes Remix
TI Blaze found himself with a growing hit track in his hands with Sometimes and recruited the YBNL boss “Baddosneh” to help solidify its smash-hit status.
Naira Marley – Issa Goal
Naira Marley’s 2018 world cup themed Issa Goal served as a defining moment in his career. Not only did the Lil Kesh and Olamide assist help increase the song’s commercial success, but it also led to Naira Marley signing an important deal with Coca-Cola.