Grant’s Whisky Announces New Ambassadors in Nigeria

Renowened premium scotch brand Grant’s Whiskey has announced three dynamic duos; Alternate Sound, Maze x Mxtreme and Wanni x Handi as it brand ambassadors. Grant’s Whiskey is popular for its rich background and reputation as a social brand that stimulates conversations. The choice to serve as ambassadors ties into Grant’s Crew Nights campaign, which aims to strengthen community bonds and encourage shared experiences. The Crew Nights campaign emphasizes why the ambassadors were chosen in pairs or crews, highlighting their ability to produce unique, group experiences that align with the brand’s philosophy. Crew Nights Out offers the biggest parties and experiences, while Crew Nights In offers private house parties.

These ambassadors, formally welcomed into the Grant’s Whisky family on Wednesday, June 26, 2024, during a ceremony held at the Ledrop Nigeria Corporate Office in Lekki, Lagos, symbolize the brand’s values of excellence, community, and creating enduring experiences. Not only are they well established in their industries, they also have a strong interest in whisky, which makes them perfect brand ambassadors. Grant’s is thrilled to be bringing Crew Nights Out to new cities, such as Ibadan and Abuja.

Alternate Sound, one of the newest brand ambassadors, is well-known for utilizing cutting-edge technology to improve the live band experience, and has collaborated with a remarkable roster of artists both domestically and internationally.

While Electronic EDM artist pair Maze x Mxtreme, who perform live using a combination of live synth and disc jockeying are well known for masterfully fusing Afrobeats with aspects of Electronic Dance Music, and they have media ties to several well-known performers in the field.

Finally, but just as importantly, Wanni x Handi are energetic twin female DJs and entertainers who have excelled in the music business. The dynamic combo, well-known for their live performances, has graced the stages of many important occasions and is making a lasting impact on Nigeria’s music scene.

Grant’s is a well-known Scottish blended whisky brand that has been in production since 1887 in Scotland. For many years, the brand has been closely associated with excellence, consistently establishing the benchmark for high-end whisky. Despite having its roots in tradition, Grant’s has produced a number of expressions and variations to suit a variety of palates. Grant’s Triple Wood Blended Scotch whisky, Ale Cask, Sherry Cask, Triple Wood 12-year-old, and the 18- and 25-year-old whiskies are all part of the whole collection.

For more information about the collaboration and its opportunities, follow them @grantswhiskey