D’banj launched his CREAM platform to empower and promote youth creatives in August 2016. Since then CREAM has attracted over 3 million subscribers in Nigeria. It has also helped to promote upcoming creatives in the Entertainment and Media industry. The Cream platform just inked a new deal with Access Bank to to promote the youth even further.
A press conference was held at the Oriental Hotel in Lagos to announce the news, The CEO of DKM Digital, Damian Ifeanyi Okoroafor had this to say about the new partnership:
“Our new deal with Access Bank is designed to reach out to more talents and to expand the categories from music to agriculture, education entrepreneurship, sports and many more”
D’banj had this to say:
“Today, we are proud to announce another landmark in this journey as we partner with Access Bank to make the CREAM platform more accessible to people. As time goes on, we will activate more partnership deals. With over three million subscribers and still counting, things can only get better”
“Access Bank will give lucky winners one million naira weekly for 10 weeks while 10 entrepreneurs will be trained within the period of 10 weeks”
The Group Head Corporate Communications and External Affairs, Access Bank, Amaechi Okobi had this to say:
“At Access Bank, we are committed to providing innovative solutions for the markets and communities we serve, and as such, we have decided to partner with Dbanj and the CREAM platform. We will continue to support the creative industry and ensure that we provide all the support needed to bring their ideas to reality”
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