Apple Music has continued an increased thrust into the African market with an announcement that the streaming giant is launching its first radio show on the African continent. The show tagged Africa Now Radio with Cuppy shall be hosted by Nigerian DJ and musician Cuppy.
In a statement on the weekly one-hour show, host Cuppy said “the show represents a journey from West to East and North to South, but importantly a narrative of Africa then to Africa now.”
https://twitter.com/cuppymusic/status/1265931031934312448
This is the second major announcement this week in the music space after Universal Music Group announced the establishment of Def Jam Africa with nine South African and Nigerian artists on its roster including Cassper Nyovest, Boity, Nasty C, Larry Gaaga and Vector.
Africa Now Radio with Cuppy is expected to feature a mix of African sounds, including genres like Afrobeat, rap, house, kuduro, and more.