Gen Z Founders, Anj Fayemi, Simran Pabla, and Nafim Rahman have secured $500,000 from Drive Capital for their AI-powered fan management platform Rivet. Rivet empowers creators and boasts over 1,400 active creators and musicians, including some who have built communities of up to 8,000 fans. The platform closed a pre-seed funding round led by Drive Capital with a $500,000 investment, with additional participation from The Hustle Fund, and Visible Hands.
“Creators are the fastest growing small businesses today and they need the tools to connect with fans and build sustainable businesses,” says Co-Founder Anj Fayemi. “We’re making fan engagement more intuitive and automated by plugging into creators’ ecosystems and building personalized engagement game plans. Our recommendation engine guides creators through the best steps they can take to strengthen their fan relationships and increase revenue.”
Drive Capital, through its Chicago GM Landon Campbell, is excited to collaborate with Rivet to address the issues creators and musicians face today. Campbell said,
Creators are often inundated with data but lack guidance on how to use it to enhance their relationship with their fans. We believe Rivet is poised to address these pain points and we’re thrilled to be a part of the solution.
“It’s been so exciting to see creators on our platform create memorable experiences for their fans. One of our artists used Rivet as a “Kickstarter” for his community and pulled in over 700 fans within a week. And the community has continued to grow on a weekly basis since then,” says Rahman.
The Rivet team was formed in Boston while the founders were studying at MIT. With this investment, the team plans to relocate to Chicago, a city known for its artistic and musical heritage while building on the platform’s competencies.