ASHLUXE Unveils “Ashluxe Manor,” a Cinematic Chapter in Luxury Streetwear

Ashluxe, Nigeria’s defining luxury streetwear house, presents Ashluxe Manor — a cinematic fashion story and the first in a series of drops leading up to the end of December. Each release will open a new creative chapter that expands the brand’s world of contemporary luxury, with Ashluxe Manor laying the foundation for this evolving narrative.

Framed by striking architecture and light-filled spaces, Ashluxe Manor distills the essence of motion, ambition, and refined living. The campaign reimagines streetwear through a lens of sophistication — where minimalism meets structure, and cultural storytelling shapes design. From sculpted denim to elevated graphic tees and tailored coordinates, every look speaks to precision and presence. The cinematic direction amplifies Ashluxe’s vision: modern luxury anchored in design, discipline, and individuality.

Founded by Yinka Ashogbon, Ashluxe has become one of the most influential voices in contemporary African fashion, redefining global perceptions of streetwear through innovation and cultural intent. Rooted in Lagos yet resonating worldwide, the brand stands as a movement—one that celebrates identity, artistry, and ambition on a global scale.

“Ashluxe Manor represents the beginning of a new chapter,” says Yinka. “We wanted to create something cinematic and sophisticated that still feels connected to our roots. The architecture, the styling, the mood — they reflect how far fashion from our world has come. This is the start of a story that will unfold through the rest of the year, showing how our world continues to evolve and inspire.”

A visual statement of intent, Ashluxe Manor bridges global luxury and creative excellence. It marks the first chapter in a year-long story that will define the brand’s next era—one where fashion, film, and storytelling converge to celebrate a new standard of modern streetwear.

Ashluxe Manor launches October 24, 2025, exclusively at ash-luxe.com and ASHLUXURY.