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Adedamola Adedayo

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Adedamola Adedayo is a film journalist and culture critic who is specially interested in creating conversations around African cinema and arts.

Nollywood and The Politics of Moral Resolutions 

Nollywood and The Politics of Moral Resolutions 

Nollywood has always shouldered ideas of morality that are rooted in Nigeria’s social existence, with narrative resolutions aiming for  justice and fulfilling some didactic purpose. For the filmmaker, a film is not just a medium of entertainment; it reveals lessons that guide human conduct, exposing both values and vices that are prevalent in a particular […]

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Adedamola Adedayo

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15 hours ago

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TINFF 2025: Celebrating Global Cinema and Nollywood’s Rising Stars

The 9th annual Toronto International Nollywood Film Festival (TINFF) is set to take place from September 6th – 13, 2025, across different locations in Toronto and Brampton, Ontario in Canada—with screening schedules yet to be disclosed. This week-long celebration of film, culture, and industry innovation promises to be an exciting event, featuring a diverse range […]

Adedamola Adedayo

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3 months ago

TINFF 2025: Celebrating Global Cinema and Nollywood’s Rising Stars

My Life In Nollywood: Jide Kene Achufusi

Every week, The Culture Custodian grants you an all-access backstage pass into the lives of Nollywood rock stars. You learn about their fascinating backgrounds, the behind-the-scenes stories, and more. This episode features actor and budding filmmaker Jide Kene Achufusi. Jideofor Kenechukwu Achufusi, popularly known as Jide Kene Achufusi or Swanky JKA, radiates talent and charisma, […]

Adedamola Adedayo

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3 months ago

My Life In Nollywood: Jide Kene Achufusi

Beyond Convention: The Anatomy of Gender Expression in Ajay Abalaka’s “Girl-Boy” 

Gender dynamics form a crucial part of conversations around identity construction in the contemporary world. It is even more a polemical subject in societies like Nigeria that cling stubbornly to traditional and patriarchal values. Attempts to represent queerness in mainstream Nigerian film and television are resisted and stifled, either directly or indirectly, with the National […]

Adedamola Adedayo

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4 months ago

Beyond Convention: The Anatomy of Gender Expression in Ajay Abalaka’s “Girl-Boy” 

The Sports Film Genre In New Nollywood 

Nollywood, as an industry deeply rooted in theatrical traditions, has flirted with different genres since its inception, with the most conspicuous being drama and comedy. A News Agency of Nigeria report identifies drama as the leading Nollywood genre of 2023 accounting for 45.5 percent of the top 44 films released in the Nigerian box office […]

Adedamola Adedayo

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4 months ago

The Sports Film Genre In New Nollywood 

Africa’s 2025 Cannes Outing, Wins & Misses

The 2025 Cannes Film Festival wrapped up in grand style on March 24 bestowing limited recognition to African cinema. The most notable acknowledgement went to Nigerian-British director Akinola Davies Jnr’s My Father’s Shadow which received an honorable mention in the Camera d’Or category, recognizing his achievement as a debut filmmaker. However, the Camera d’Or award […]

Adedamola Adedayo

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4 months ago

Africa’s 2025 Cannes Outing, Wins & Misses

My Life In Nollywood: Ife Olujuyigbe

Every week, The Culture Custodian grants you an all-access backstage pass into the lives of Nollywood rock stars. You get to learn about their fascinating backgrounds, the behind-the-scenes stories, and more. This episode features writer, producer and director, Ife Olujuyigbe  Ife Olujuyigbe, a multihyphenate, tows interconnected artistic paths. It all began from a childhood that […]

Adedamola Adedayo

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4 months ago

My Life In Nollywood: Ife Olujuyigbe

Sniip3r: The Photographer Freezing Afrobeats Moments in Time

Sniip3r always shone behind the scenes, his excellence earning him perks without seeking the spotlight. His work and name wear a remote familiarity that many people can’t yet place a face to. But now, still in his prime, in his mid-twenties, he feels ready to step forward on favorable terms. After a late night of […]

Adedamola Adedayo

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4 months ago

Sniip3r: The Photographer Freezing Afrobeats Moments in Time
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