To solve this problem, we must intersect culture and regulation.
2 weeks ago
Glenfiddich, the world’s most awarded single malt Scotch whisky, officially unveiled its global partnership with the Aston Martin Formula One™ Team in Nigeria during an exclusive press junket in Lagos. To celebrate the milestone, the brand hosted an immersive launch at Atrium by Sora, where it introduced the Glenfiddich 16-Year-Old Single Malt to the Nigerian […]
1 year ago
Hennessy proudly introduces its 2025 Made for More campaign — a cinematic exploration of African cultural pride, togetherness, and creativity, featuring Hennessy’s new Ambassador Tems and appearances from Friends of the House INNOSS’B, Kabza De Small, Maglera Doe Boy, and chess grandmaster, Tunde Onakoya. With this new chapter, Hennessy builds on its long-standing place in […]
1 year ago
British-Nigerian artist and designer Yinka Ilori MBE has launched the Yinka Ilori Foundation, a non-profit dedicated to reimagining how communities everywhere access joy, creativity, and opportunity. Rooted in co-creation and sustainability, the Foundation will build permanent community spaces that empower young people, celebrate local identity, and encourage self-sufficiency. The Foundation’s first flagship site opens soon […]
1 year ago
Spotify has unveiled a new original podcast, Culture Club — a space where music lovers come together to explore the sounds shaping Africa today. Hosted by Benewaah Boateng (Spotify’s Senior Editor for West Africa) and Michelle Atagana (Head of Communications, Sub-Saharan Africa), the debut episode dives into Afrobeats — its rhythm, roots, and rise to […]
1 year ago
L–R: Samuel Odesanmi, Regional Marketing Manager, William Grant & Sons; Precious Omoregie, Spokesperson, T.T. Dalk; and Ifeanyi Nwune, Creative Director, I.N Official and Glenfiddich Collaborator, during the press conference in Nigeria where Glenfiddich formally announced its partnership with the Aston Martin Formula 1 Team and introduced the Limited Edition Glenfiddich 16-Year-Old Whisky to the market. […]
1 year ago
Dapper Music & Entertainment has unveiled HUE, an innovative new frontier platform designed to spotlight the raw essence of African artistry. Created under the umbrella of the Dapper Group and inspired by the power of simplicity, HUE represents the company’s next frontier in merging creativity with structure. It reimagines how audiences experience live performances, stripping […]
1 year ago
Chocolate City’s 20th Anniversary celebration wasn’t just a party; it was a masterclass in storytelling. The evening, which culminated in the announcement of the label’s $1 million Founders Fund, was as seamless as it was symbolic, marking two decades of one of Nigeria’s most influential music companies. Behind the scenes, a quiet force helped shape […]
1 year ago
With over a decade of experience supporting Ghanaian artists, MiPROMO specializes in digital and video distribution, social media marketing, web publishing, branding, and event activation. This partnership is an exciting step in Virgin Music Group’s ongoing mission to invest in Africa’s music and creative scene through strategic distribution, marketing support, and artist empowerment. Virgin Music Group, known […]
1 year ago
