While success is never an issue, the premature star of Ayo Jay’s Your Number in the US may prove itself to be wrongly timed and placed success. The problem is Ayo Jay, a Nigerian artist whose identity is completely Nigerian saw success in the US without the material to follow it up. The result today is a number of singles that have failed to hit home and ultimately, an Ayo Jay who looks to be chasing records that blow up in Nigeria as opposed to the US where his fan base could be argued to be. In a nutshell that’s what the One Nation front man’s latest single, Correct G featuring Olamide and Davido is.
The fast tempo afropop record which was recorded over Summer 2017 comes ahead of Ayo Jay’s debut project as the New York based pop act looks to create demand and goodwill for his first body of work.
The lingering question however, is is Ayo Jay trying to appeal to the wrong audience?