Amid the backdrop of the global ubiquity of Afrobeats, the Electronic Dance Music (EDM) sound is one that has seen a slow rise. In a bid to stake his claim in the untapped world of EDM on the continent, rising star B3AM (pronounced “BEAM”) has teamed up with one of Nigeria’s pioneer EDM producers, DJ, and singer/songwriters Sigag Lauren as they are set to release a new track titled: Into the Night (Jaiye).
On Into the Night (Jaiye), which marks B3AM’s debut single, he shared the driving force behind his creative decisions, “my music is designed to inspire and uplift people, and I always strive to deliver performances that will consistently create unforgettable experiences. I like to think of it as a whole – from delivering sets that are visually stunning to matching it with my music”. While coming from a background cut across the law, technology and finance fields, his love and passion for EDM spurred his decision to explore explore being a DJ and producer, circling EDM sub-genres such as Progressive House, Big Room, and Trance. He sets himself apart by incorporating “afrobeats” for a more culturally diverse sound.
The release comes fresh off a sensational performance at the Activity Music Festival. B3AM stimulated the audience with an electrifying performance that left the audience buzzing with excitement. B3AM’s performance ended with an exhibition of Into the Night with Sigag alongside him on stage.