Music streaming platform, Boomplay, and Splice, a music creation platform joined forces for ‘Beyond Afrobeats’, a new series of sample packs and collections from top artists who are pushing Afrobeats and other genres forward. The series will also include a Beat Battle hosted by award-winning producer, Sarz.
The growing demands and democratization of the music ecosystem in Africa, especially in Nigeria, have steered a wave of discussions and initiatives around opportunities for profiled and emerging talents and this unique partnership between Boomplay and Splice will allow creatives and new entrants in the music industry to participate in a ‘Beat Battle’ to create and explore the sounds of ingenious producers such as Mystro, LeriQ, Dunnie and many more. The initiative will also allow contestants to showcase their artistry and stand a chance to gain access to varied promotional resources such as in-app visual ads, playlisting, and more via the Boomplay and Splice platforms online and offline.
Talking about the new project, Tosin Sorinola, Boomplay’s Director of Artiste & Media Relations explains that it will “provide existing and emerging talents access and resources that will bring their creative vision and aspirations to life and help them reach a global audience.”
Kehinde Hassan, Director of Global Music Culture at Splice, said, “At Splice, we cover many genres; we’ve become a place of discovery. As I am Nigerian-American, watching West Africa grow in music with Afrobeats and beyond is liberating. The Splice partnership with Boomplay and our Beyond Afrobeats Genre campaign is just the beginning as we build with our global creators and partners.”
While Splice is cultivating the essential ecosystem for music creation with innovative products that inspire and enable artists including a world-renowned library of over 2 million sounds, samples, and plugins, Boomplay boasts an expansive catalog of over 72 million songs and over 65 million Monthly Active Users. The partnership is a testament to Boomplay’s commitment and its unwavering mission to empower the African music ecosystem to unlock its full potential.
The submission call commenced on 25th April, and entries will close on 2nd May 2022. More information about the partnership and campaign can be obtained and followed via https://on.splice.com/boomplayand the hashtags #BeyondAfrobeats #BoomplayxSplice