BoxxCulture and British Council Usher the Creative Industry into the New Year in Grand Style

Media agency BoxxCulture, in partnership with the British Council, hosted the Creative Power Soirée on Friday, 16 January 2026. The intimate yet high-impact gathering convened some of Nigeria’s most respected creative practitioners, cultural leaders, and industry voices to mark the beginning of a new creative year. The evening also signalled the growing public expression of Creative Power—BoxxCulture’s impact division focused on elevating the consciousness, status, and dignity of creative people through convenings, advocacy, and long-term ecosystem building.

Held in the British Council’s garden in Lagos, the soirée served as a deliberate reminder of the collective magic that emerges when creative people are seen, gathered, and held in the same space. Against a backdrop of music by DJ Axara, flowing drinks courtesy of Amabile de Rosa, and meaningful exchanges, the evening affirmed a simple but often forgotten truth: while creativity may be abundant, moments that genuinely acknowledge its power are rare—and essential.

The gathering was curated by BoxxCulture and led by Taiwo Adeyemi, whose nearly decade-long career as a quiet broker, talent agent, and advisor has been defined by a singular strength: bringing the right people into the same room, at the right time, for the right reasons.

“I’ve spent my career advocating for the creative economy in different ways,” Adeyemi noted. “Days like this put everything in perspective. We all carry creative power, yet we rarely occupy the same space. That’s why gatherings like this matter—they remind us of our relevance to one another, and to the work.”

The Creative Power Soirée welcomed a cross-section of voices spanning film, music, media, design, policy, and entrepreneurship—reflecting Adeyemi’s long-held belief that the creative industry thrives not in silos, but in proximity. The evening was intentionally unstructured, prioritising connection over programming and allowing relationships to form and re-form organically.

The partnership with the British Council underscored a shared commitment to nurturing creative ecosystems through dialogue, exchange, and intentional convening. By opening its space to the creative community, the British Council reaffirmed the vital role institutions can play in enabling cultural momentum.

As the creative industry steps into a new year shaped by both opportunity and uncertainty, the Creative Power Soirée stood as a quiet declaration: that convening is a form of leadership, that connection is infrastructure, and that the ability to bring people together—thoughtfully, generously, and consistently—remains one of the most powerful ways to remind participants in the creative economy of their collective strength.

Through Creative Power, BoxxCulture continues its mission of building bridges, shaping narratives, and ensuring African creatives are recognised not only for what they create, but for the value they generate. At its core, the work is about re-centering creative people—within their own industry, and far beyond it.