Chimamanda named as face of Boots No 7

Award-winning author and celebrated feminist speaker, Chimamanda Ngozi Adichie is the new face of Boots No 7 make-up, with her debut campaign launching on Friday.

In Vogue’s November 2016 Real Issue, in “The New Face Of Beauty: You”, she said of the campaign: “I think much of beauty advertising relies on a false premise – that women need to be treated in an infantile way, given a ‘fantasy’ to aspire to… Real women are already inspired by other real women, so perhaps beauty advertising needs to get on board.”

The campaign launches on television, online, in print and in outdoor media on October 21, with Adichie speaking about how she used to fear being taken less seriously because of her love of make-up, but later came to embrace it as a tool, an enhancement and as part of her own identity.

Read “The New Face Of Beauty: You” in Vogue’s November 2016 Real Issue, on newsstands now or downloadable here.