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Nigeria’s party scene just got its global passport. This past weekend, Desperados, Nigeria’s leading flavored beer, made waves at Element House with an unforgettable surprise: a ticket giveaway sending five lucky Nigerians to the legendary Elrow Festival in Ibiza! Elrow is a global entertainment and festival brand known for its immersive, thematic, and highly theatrical […]
3 weeks ago
Nigeria’s party scene just got its global passport. This past weekend, Desperados, Nigeria’s leading flavored beer, made waves at Element House with an unforgettable surprise: a ticket giveaway sending five lucky Nigerians to the legendary Elrow Festival in Ibiza! Elrow is a global entertainment and festival brand known for its immersive, thematic, and highly theatrical parties. It has become a global benchmark for nightlife and creative expression. This year, thanks to Desperados, consumers will be right at the heart of the action.
Hosted at the iconic Livespot Entertarium in Lekki, Element House drew a vibrant crowd of creatives, influencers, and EDM lovers. But just as the energy peaked, Desperados cranked things up with an epic twist — a live digital “spin-the-wheel” draw that selected five lucky attendees from a pool of fans who had earlier entered via a unique registration link displayed at the event.
The five winners — Chidera Theodora Mbaogu, Chukwuemeka Raymond Erivo, Victor Amaechi, Afamuefunah Rhema, and Moyosoreoluwa Christopher, erupted in disbelief and excitement as their names flashed on the big screen, sealing their spot at the most exciting party on the planet: Elrow Festival, Ibiza edition, coming this October.
One of the winners, Moyosoreoluwa Christopher, added: “I almost didn’t come to the event, and now I have a once-in-a-lifetime opportunity to party the Desperados way in Ibiza. I’m still in shock!” A huge thank you to Desperados Nigeria for making this happen.”
“Desperados is all about bold, unfiltered self-expression and unforgettable party experiences,” said Onyebuchi Allanah, Senior Brand Manager Flavored Portfolio at Nigerian Breweries Plc. “This is not just a trip, it is a statement. We are creating real opportunities for young Nigerians to connect with a global culture, experience new worlds and take their place on international stages like the Elrow Festival. This is what it means to be the No.1 party beer for a generation that refuses to be boxed in.”
With this trip locked in, Desperados has created a cultural moment that’s set to echo far beyond the festival itself — further cementing its role as the go-to brand for bold self-expression and boundary-pushing party experiences.
