Don Julio Tequila Steps Up as Lead Sponsor for 12th AMVCA

This awards season, the Africa Magic Viewers’ Choice Awards returns for its 12th edition. Veteran actress Joke Silva has been named Head Judge, and Don Julio Tequila is stepping into the spotlight in a way that feels both timely and culturally resonant.

Set for May 9, 2026, this year’s ceremony is shaping up to be more than just another night of trophies and red carpet moments. The 12th edition has introduced a deliberate focus on craftsmanship, recognising the writers, directors, editors, designers, and technicians whose dedication continues to define African storytelling behind the scenes. It is a theme that aligns naturally with Don Julio’s ‘por amor’ philosophy.

Ahead of the main ceremony, the awards season will also feature fan-favourite experiences, including Icons Night and Cultural Day, both expected to bring together the glamour, fashion and cultural expression that have become synonymous with the AMVCA experience.

As the official spirits partner, Don Julio is expected to bring its signature premium touch to the experience through curated serves, signature toast moments and refined guest experiences, adding another layer of luxury to what is already one of the continent’s biggest cultural nights.

It is the first time a luxury spirits brand is the headline sponsor of the AMVCA, with Johnnie Walker and Singleton supporting the ceremonies alongside Don Julio. As Segun Ogunleye, Head of Marketing, Africa Partner Markets, Diageo, noted at the press conference: “This partnership reflects not only the strength and diversity of our brands but also our commitment to showing up for consumers in moments of celebration, recognition, and shared cultural pride. It is rooted in shared values of passion, craftsmanship, and luxury, qualities that define both brands.

This latest move also builds on the momentum of Don Julio’s recently held special edition of The Don’s Table, which brought together some of Nollywood’s most respected actors and filmmakers in an evening that celebrated devotion to craft and the stories shaping how the world sees Africa.

This year’s edition will feature 32 award categories, including 18 jury-decided awards, 11 audience-voted categories, and special honours such as the Lifetime Achievement Award and the Trailblazer Award.

For lovers of film, fashion, and culture, the countdown has officially begun.