Creatives often speak of the mental toll that creating often has on them and fans hardly ever help with a constant desire for new material. For some, the idea that the mental toll is inexistent shines bright as a result of the consistency of releases. If anyone screams I don’t feel it more than anyone else, it’s got to be Falz. Over the past 18 months, the argument that he has become Nigeria’s most consistent A-list artist alongside Burna Boy is well supported with absolutely no long breaks that agitate fans. That explains why while most continue to push their initial or sophomore singles of the year, Falz has just put out Jeje, his third offering of the year.
On Jeje, Falz shows he lacks what it takes to commit to the Baby Boy lifestyle he attempted to marry with his last single as he sings about all the troubles a love interest causes him and asks for her care in how she chooses to handle him. The Studio Magic production is full of a variety of strings which make use of both arpeggios and stylish strumming to dominate the tune. Keyboards are also dominant in the background and form a great blend with the beats from the rhythmic drums.
The video which was shot in Accra and directed by Mex fits in and plays up the idea of Falz as a lover boy after a woman catches his eye while in the middle of a haircut in similar fashion to how Davido’s Coolest Kid In Africa opens. After establishing contact, Falz then visits his new lady at work forcing her shift to come to an abrupt end before they head to Jamestown’s coast.
The impeccable Jeje video boasts great color coordination which could easily go unnoticed and enhances sites like Makola Market and the Jamestown Lighthouse from one of Accra’s oldest districts, Jamestown which also interestingly is one of the origins of the azonto dance.