The atmosphere at Jameson Yard on Sunday evening was centered around one thing: the highly anticipated Jameson x KidSuper collection. Hosted by Jameson in partnership with Street Souk, the merch drop brought together Lagos’ vibrant community of fashion lovers, artists, creators, and street culture enthusiasts for an evening celebrating creativity, self-expression, and community. The collection […]
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The atmosphere at Jameson Yard on Sunday evening was centered around one thing: the highly anticipated Jameson x KidSuper collection.
Hosted by Jameson in partnership with Street Souk, the merch drop brought together Lagos’ vibrant community of fashion lovers, artists, creators, and street culture enthusiasts for an evening celebrating creativity, self-expression, and community.
The collection showcased floral football jerseys, statement jumpsuits, and other limited-edition pieces, blending KidSuper’s bold, playful aesthetic with the shared values of creativity, self-expression, and community at the heart of both brands.
Beyond the merch drop, guests immersed themselves in interactive painting sessions, gaming corners, barber and touch-up stations, while connecting with fellow creatives, designers and fashion enthusiasts.
For Iretidayo Zaccheaus, Founder of Street Souk, the collaboration was about more than just fashion. Reflecting on what made the collaboration special, she said, “The Jameson x KidSuper Merch Drop is a blend of culture, sport and lifestyle, everything the World Cup season represents. It’s about people coming together to create something cool.”
Her favourite piece from the collection was an easy choice. “Definitely the floral jersey. You can clearly see the KidSuper design elements throughout it. It’s bold, distinctive, and perfectly captures the spirit of the collaboration.”
Jameson also used the collaboration to reinforce something it has consistently championed: bringing communities together through creativity.
Brian Cunningham Jameson Brand Ambassador summed it up perfectly: “Jameson is all about celebrating community, creativity and bringing people together. Partnering with Nigerian fashion brand, Street Souk, to showcase one of the world’s most exciting streetwear collaborations made this evening feel really special”
His favourite? “The checkered piece. It’s playful, eye-catching, and a great reflection of the creativity behind the collaboration.”
The Jameson x KidSuper Merch Drop, in partnership with Street Souk, showed how fashion, art, music, and community can come together to create meaningful experiences and authentic connections.
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