Coca-Cola wants you to celebrate #NaijaLikeNeverBefore

As Nigeria marks its 60th Independence Day, Coca-Cola commemorates the occasion by highlighting the unifying power that music has on Nigerians with a campaign that encourages Nigerians around the world to sing the National Anthem in one voice on the 1st of October at 10.30 AM, via the Coca-Cola Nigeria YouTube channel. The event will see millions of Nigerians around the world renew their commitment to the country with a virtual concert with the likes of Tu Baba, Rema, Yemi Alade, and Cohbams. Coca-Cola is calling on Nigerians to set a record for the ‘largest number of people singing the National anthem at the same time’.

The #NaijaLikeNeverBefore initiative is an ode to the generous heart, extraordinary energy, and buoyant spirit of Nigerians and an extension of the brand’s purpose, which is to refresh the world and make a difference across communities and society. #NaijaLikeNeverBefore is therefore more than a campaign. It is a manifestation of Coca-Cola’s belief that we can all emerge stronger from this moment.

How Coca-Cola is celebrating #NaijaLikeNeverBefore

To kick off the Independence Day celebrations, Coca-Cola Nigeria released a limited edition Independence Day pack in collaboration with the artist, Diana Ejaita. In addition to this, the brand has also planned a virtual concert and national anthem sing-off tagged Sing #NaijaLikeNeverBefore.

What inspired the selection of the artists? 

To represent the uniqueness, diversity, greatness, and endless possibilities rooted in Nigerians. From the legendary status of 2Baba to Yemi Alade’s global impact, the exemplary dexterity of Cobhams and Rema as a representative of future Nigerian torchbearers.