In a groundbreaking partnership aimed at elevating the entertainment landscape in Nigeria, Genesis Studios has announced SmartCash by Airtel as the official headline sponsor of the classic game show The Price Is Right, which will debut on Nigerian screens this year.
According to Genesis Studios, which is the domestic production company of the iconic game show, the relaunch of The Price Is Right in Nigeria is more than just a comeback; it is a celebration of the Fremantle-owned format, which is recognized as the world’s longest-running game show, with millions of global viewers amassed for decades.
While the prestigious program is brought to the Nigerian audience, the producers have have promised that the program would be blessed with a legacy of fun, excitement, and the opportunity for the viewing public to win mouthwatering prizes.
Partnering with Genesis Studios as headline sponsor of The Price is Right in Nigeria, SmartCash has also assured fans of the show of an enhanced viewing experience, courtesy of the mobile money platform’s dynamic features.
“The time is right for The Price Is Right in Nigeria,” noted Olatubosun Olaegbe, the Chief Executive Officer of Genesis Studios, as he mused over the partnership with Smartcash. “This partnership adds a layer of innovation to the show, and we are excited to create a game show that will be remembered for its captivating entertainment and engagement. It has been a beacon of entertainment globally for generations, and with SmartCash by Airtel as our sponsor, we are taking it to new heights the way only Nigerians can.”
A brainchild of leading telecommunications company, Airtel, Smartcash PSB is a payment platform for mobile money services which facilitates seamless payments and brings together customers and merchants so as to enhance modern lifestyle.
Olatubosun acknowledges that the sponsorship of The Price Is Right by Smartcash would invite a new perspective to the show. “Through this collaboration,” the CEO noted, “The Price Is Right becomes more than just a game show; it becomes a platform more than just a game show; it becomes a platform that integrates entertainment, commerce, and technology, offering a distinctive and collaborative experience to both contestants and viewers.”
Aligning with Olatubosun, the Chief Executive Officer of Airtel Nigeria, Carl Cruz, noted that the support of The Price Is Right by Airtel would eventually benefit fans and customers.
“As SmartCash embarks on this exciting journey as the headline sponsor for The Price Is Right Nigeria, we are thrilled to be part of an iconic show that transcends the realm of entertainment. Our commitment to fostering meaningful connections among our users aligns seamlessly with the show’s ability to bring families together through laughter, excitement, and interactive engagement. We believe that this strategic partnership will not only redefine the landscape of entertainment but also create positive emotions among audiences,” Mr. Cruz said.
Anahita Kheder, Executive Vice President EMEA, Formats & Licensing, International at Fremantle said: “We are thrilled to be partnering with Genesis Studios to re-introduce one of the most famous and well-loved game shows in TV history to households across Nigeria. The legendary format continues to entertain audiences around the globe – we can’t wait for local audiences to enjoy the upcoming new series.”