Good.Online Launches as Curated Marketplace Connecting Nigerian Creators with Global Audience

Good.Online, a curated digital marketplace for verified Nigerian creators, officially launched on December 16, 2025, with a coordinated social media campaign that saw over 200 partners simultaneously post across Instagram feeds.

The platform, which emerged from the Good Village community at Good Beach, addresses a persistent challenge in Nigeria’s creative economy: exceptional products remain scattered across Instagram pages and WhatsApp chats, making discovery difficult for consumers and limiting growth for creators.

From Physical Space to Digital Platform

Good Village began as an experiment in Oniru, Lagos—a physical market housing 21 Nigerian creators. Over 15 months, the space generated ₦2.7 billion in revenue for those creators, hosted 49 community events, and welcomed over 220,000 visits.

When Good Beach was demolished for the Lagos-Calabar Expressway project, the community was disrupted. Rather than end, the mission evolved.

“Nigerians are creating remarkable things,” said Yomi Adedeji, Founder of Good.Online. “The challenge has never been quality—it’s been visibility and structure. Good.Online gives creators the infrastructure they deserve and gives consumers a trusted way to discover quality Nigerian-made products.”

What Makes Good.Online Different

Unlike generic marketplaces, Good.Online operates on a curated model:

• Verified creators only — Every seller is vetted for quality, authenticity, and commitment to craft
• Thoughtfully selected products — Items are chosen for quality, meaning, and relevance
• Creator-first approach — The platform is designed to amplify creator stories, not just sell products
• Quality over volume — Good prioritizes excellence over catalog size

Product categories include fashion, artisan goods, home items, wellness products, and tech accessories—all made by Nigerian creators.

The Orange Hijack Launch Strategy

The platform launched with an unconventional approach: over 200 partners posted the same orange graphic simultaneously at 7 PM on December 16, creating a coordinated visual moment across Lagos Instagram feeds.

“We wanted the launch to reflect what Good is about—community, coordination, and supporting creators collectively,” Adedeji explained. “The Orange Hijack wasn’t just marketing. It was a statement that Nigerian creativity deserves this level of attention.”

Supporting Nigeria’s Creative Economy

Good.Online arrives as Nigeria’s creative and digital economy continues rapid growth. According to recent data, Nigeria’s creative industry contributes over ₦730 billion annually to GDP, with e-commerce adoption accelerating across urban centers.

However, many creators still lack access to reliable digital infrastructure, payment systems, and customer discovery tools. Good.Online aims to fill that gap.

Key platform features include:

• Integrated payment systems
• Quality assurance standards
• Creator storytelling and profiles
• Curated product discovery
• Customer service infrastructure

What’s Next

While scaling online, Good is also preparing to launch physical spaces in Ikeja GRA and Lekki, creating hybrid models where creators can showcase work both digitally and in-person.

“Good Village proved that when Nigerian creativity has visibility, structure, and support, it thrives,” said Adedeji. “Good.Online scales that model so creators across Nigeria—not just Lagos—can access the same opportunities.”

The platform is now live at good.online, featuring products from Nigerian designers, artisans, makers, and entrepreneurs.