Google Teams Up with DefEars Management for Football with Gemini 

Google partnered with Lagos-based creative marketing agency DefEars Management on Thursday, July 2, 2026, to host Football with Gemini, an interactive event that introduced creators to the capabilities of Google Gemini through football-themed activities. 

Held at Google’s office, the football-themed, interactive event featured artificial intelligence, sports, and other interactive activities. Through the various activities and sessions held during the event, the creators had the opportunity to explore Google Gemini’s creative capabilities and experiment with how the AI assistant can support content creation. They were able to use Gemini’s creative tools to generate AI-powered images, create football-inspired versions of themselves, and design personalised football jerseys through text prompts. Participants also explored Google’s latest generative AI capabilities as they produced anthems and songs using Lyria 3, Google’s music generation model.

Founded in 2020, DefEars Management is a 360-degree agency that operates across talent management, influencer marketing, social media strategy, artist management, merchandising, television commercial production, and community marketing. The company works with and manages creators, musicians, and digital personalities, and at the same time, manages campaigns and online communities for major consumer brands.

Over the years, DefEars Management has been renowned for connecting brands with digital talent through culture-conscious campaigns and experiences. DefEars has steadily bolstered the ecosystem for the creative economy by curating opportunities for creators and other talents in a way that global brands can partner and leverage their talents. It is in recognition of their status and impact that Google decided to partner with them. Since its inception, DefEars Management has established itself prominently and has worked with companies of significant reputation, including Kellogg’s, Lush Hair, Munch It, and Indomie. DefEars manages their campaigns, social media communities, and creator-led marketing initiatives. As an organisation, the agency’s broader ambition is to create more opportunities for collaboration between creators and global brands through innovative experiences.