Hennessy Partners With Tems to Champion African Women in Music Through The Leading Vibe Initiative

Hennessy is proud to join two-time GRAMMY® Award-winning artist and global phenomenon, Tems, to celebrate the launch of the Leading Vibe (LVI) Initiative in Lagos, Nigeria. Held on August 8th and 9th, the two-day event marks the beginning of a bold new chapter in Hennessy’s long-standing commitment to music and culture in Africa.

Inspired by Tems’s own journey in the music industry, the Leading Vibe Initiative aims to champion the next generation of female artists, producers, songwriters, and music professionals, increasing representation within all areas of music across the continent and beyond. With Hennessy as a lead partner, this ambitious programme kicks off with an immersive event in Lagos—Tems’s hometown—featuring curated workshops, networking moments and panel discussions, led by top-tier talent from across the global and African music industries.

“I’m excited to partner with Hennessy in bringing this initiative to life, supporting talented young women in music as they find their voices, embrace their power, and shape the future of the industry across Africa and beyond,” said Tems.

Born Temilade Openiyi, Tems rose to global prominence through a series of breakthrough moments that showcased her distinct sound and powerful voice. Her 2024 debut album, Born in the Wild, cemented her reputation as one of the most innovative and influential artists of her generation.

“Her vision, talent, and purpose align deeply with Hennessy’s legacy of championing those who push boundaries and redefine the world around them. We’re honored to support the Leading Vibe Initiative and to continue empowering African communities and cultures,” said Vincent Montalescot, Hennessy Global Chief Marketing Officer.

Hennessy’s partnership with Tems builds on the brand’s decades-long history of supporting music and artistic expression globally and on the continent. From Hip-hop to Afrobeats and beyond, Hennessy continues to stand beside the artists and communities that shape culture. In Africa, the Maison has deepened its commitment through meaningful initiatives like In the Paint and now, with the Leading Vibe Initiative, is taking a focused step toward amplifying women’s voices in music.

With the Lagos launch as a powerful first step, the Leading Vibe Initiative will expand across Africa and globally – creating a cross-continental network of empowered women ready to shape the future of African music.

Photo Credit: Bet Bettencourt