How Music Platform, UnitedMasters Hopes To Connect African Creatives Globally, Set To Launch In Nigeria

A window of opportunity is beckoning independent African music creators, most especially Nigerian creatives, as an American distribution company, UnitedMasters, is taking a giant stride to empower talents, putting them on a global stage.

Launching its entrance in Nigeria with a “Live from Lagos” concert on December 14, 2023, featuring Tobe Nwigwe & Sarz and Friends, UnitedMasters will begin to offer services to Nigerian creatives in collaboration with several brand partners like Don Julio and more.

  Tequila Don Julio is joining UnitedMasters for their official launch in Nigeria to create a new way for artists to be heard. 

First, sponsoring their Live From Lagos concert where Don Juli 1942 will be on hand for VIPs, then over the ensuing months to come Don Julio and UnitedMasters will be rolling out a series of programs to shine deserved spotlights on independent Nigerian artists as well as invest in the future of Nigerian music.

Fans and music enthusiasts who will be in attendance for the UnitedMasters live in the Nigerian event which will witness a lineup of music performances from top Afrobeats superstars like Sarz & DJ Big N.

The audience will also experience international superstar Tobe Nwigwe who will be performing live in Nigeria for the first time; and a bunch of other surprises lined up.

The global music distribution platform’s entry into Nigeria will ensure that the partnership with Don Julio will enable artists to be heard while Don Julio and UnitedMasters will be rolling out series of programs as well as invest in the future of Nigerian music. 

UnitedMasters, under the visionary leadership of CEO Steve Stoute, stands as the catalyst for connecting independent African music artists with the global stage, and also connecting the franchise with fans, music lovers and industry tastemakers in the Nigerian music scene.

Through the platform’s premium music distribution services, innovative technology, and first-of-its-kind artist marketing solutions, Nigerian artists will be able to upload and distribute their music to international media partners, including Spotify, Facebook, Instagram, Apple Music, YouTube, Snap, and TikTok, as well as critical African services such as Boomplay, Audiomack, Muska, Music in Ayoba, Anghami, Joox, and more.

More than 1.9 million independent artists use the platform, which has helped bolster breakout success for notable musicians including Tobe Nwigwe, Brent Faiyaz, Liana Banks and Nigerian artist/ producer Sarz. 

The music set out to redefine music distribution, offering tailored plans for artists from the foundational “Debut” with 90% royalty retention to the groundbreaking “Select” tier, enabling unlimited music releases and brand collaborations. To mark the Nigerian launch, UnitedMasters introduced reduced pricing, notably the “Select” tier at NGN 20,000/year, reflecting its commitment to accessible, high-quality music distribution for all independent artists in Nigeria. 

The platform also brings meaningful brand partnerships to independent artists across various regions and is now poised to extend its benefits to artists in Nigeria. The company will collaborate with local brands to contribute to the prosperity of the Nigerian music industry and economy as a whole.  It will also create relationships between global brands and Nigerian artists, including collaborations with Don Julio and more.