In the ever-evolving world of music, an extraordinary force is emerging, 20-year-old Afro Fusion star known as Chips, born Chigoziri Mark-Princewill. Chips represents a rare breed of talent, driven by an insatiable craving for expressionism through sound and style. With an unwavering dedication to his craft and an indomitable spirit, Chips is here to shift the culture, change the game, and empower similar young minds across the globe.
We sat down with Chips to uncover his story as an underground artist and his new buzzing movement. The underground artist had not only made a Top 100 Apple Music charts for the first time but peaked at number 7 in Kenya with his new release Know This.
What is your vision for your music?
My vision is to spark empowerment and inspire young people all around the world. I want them to believe in themselves, to know that they have the power to be anything they want to be. I genuinely feel that I was put on this earth to make a difference through my music, and I am determined to be unstoppable in achieving that. My music speaks self-belief. You can hear it when you listen.
How did you build your fan base and what’s your approach to success?
I didn’t wait for fame or for someone else to give me a platform or shed their light on me. I started from the ground level up, sharing my music on Instagram Reels. I reached out to people who shared a similar interest and connected with them on a personal level. By building a strong foundation of supporters who believe in my message, I have been able to grow organically. My approach to success is all about staying dedicated and focused on my music, my fan base, and the path I’ve carved for myself. We got on the Apple Music Top 100 Charts in Kenya and peaked at number 7 with the new record Know This . It was impressive to see some of our hard work pay off.
Do you see yourself challenging the system or going against traditional norms?
I’m not interested in being a rebel or going against the system just for the sake of it. My goal is to create my own lane, to show young ones who come from places like mine that they can be heard and that they can shine. It’s not about going against the system; it’s about creating opportunities and breaking down barriers. I believe we all have the potential to make a difference, and I want to be an example for others to follow.
Do you see yourself signing with a record label? What labels do you have in mind?
I don’t need a record label to validate my talent or my vision. What matters to me is the connection I have with my fan base, my community. I want to be able to reach out directly to my people, to share my music and my message with them. By building a strong base of dedicated supporters who truly believe in what I do, I know that together, we can achieve great things. It’s about staying true to myself and the path I’ve chosen.
What drives you and keeps you dedicated to your path?
It’s my deep belief that I am here for a reason, that I have a purpose to fulfill. The impact I can make through my music is what drives me. I want to be a catalyst for change, to inspire and empower others. Even in the face of challenges, I remain dedicated because I know that through my music and my vision, I can create a positive impact and make a difference in the lives of others. That’s what keeps me going, that’s what fuels my unwavering dedication.
Listen to Know This here: