Jägermeister, a premium liqueur brand known for promoting creativity and self-expression, is introducing two new ambassadors, Hafsat and Tochi. Jägermeister ambassadors are called Meisters, and they embody the ethos of the brand, which encourages living by individual principles and mastering a craft. Hafsat and Tochi will be joining the tribe of Meisters; a group of […]
3 months ago
Jägermeister, a premium liqueur brand known for promoting creativity and self-expression, is introducing two new ambassadors, Hafsat and Tochi. Jägermeister ambassadors are called Meisters, and they embody the ethos of the brand, which encourages living by individual principles and mastering a craft. Hafsat and Tochi will be joining the tribe of Meisters; a group of creatives, music artists, and fashion designers who show unconventionality, artistry and originality in their work. Current Meisters include Denrele, Small Doctor, Whitemoney, Commissioner DJ Wysei, Big Bimi, Tevris, Orange Nerd, Femi, and Dare, who continue to inspire the youth to chase their dreams with confidence and authenticity.
Hafsat is not only an award-winning poet, but also a beacon of audacity and self-expression. Her ability to remain authentic while using her words to address important issues aligns with Jägermeister’s values, and this is why she was chosen. “Being part of the Meisters Tribe is such an honor,” she said, expressing her enthusiasm about joining the Tribe. “I look forward to collaborating with Jägermeister to inspire and empower other young adults to express themselves fearlessly.”
Similarly, Tochi has built a stellar reputation in the hairstyling industry, is recognized as the number one loctician in Nigeria and serves as the go-to loctician for numerous celebrities. His creativity as well as dedication to his craft was what led to his appointment. Speaking on becoming a new Meister, he had this to say: “I am excited to join the Meisters Tribe in Nigeria. Jägermeister’s commitment to creativity and owning your craft aligns perfectly with my values, and I look forward to contributing to this amazing community.”
Jägermeister is committed to encouraging young people to be their most authentic selves as they show dedication and mastery, and the addition to the Meisters Tribe is part of that. It is also an opportunity to celebrate other Meisters and what they have achieved in their different fields. Their message is that every individual has the potential to forge a path to success, and as such, the brand encourages mastery of crafts above all. That is how one becomes a Meister.
