Jameson Black Barrel launches ‘Widen The Circle’ campaign in Nigeria

Home grown talent Tems and her crew celebrate the magic of connection and the power of together

Jameson Irish Whiskey has today launched its campaign inviting fans to embrace other kindred spirits and ‘Widen The Circle’ in Nigeria.
Jameson’s ‘Widen The Circle’ campaign celebrates the spirit of openness, challenging people to look beyond superficial barriers for the shared values that unite them. By encouraging individuals and communities to make new connections, Jameson is looking to make the world feel like a smaller, friendlier place.

As the Irish whiskey brand’s super premium offering, Jameson Black Barrel will spearhead the ‘Widen The Circle’ campaign in Nigeria with a TVC called ‘Together is our win’. The ad features local hero, Tems, and her crew. Temilade Openiyi known professionally as Tems, is a Nigerian singer, songwriter, record producer and Grammy nominee. ‘Together is our win’ was made by Glen Biderman-Pam from Panther Punch Productions. He presents the inside story of how
Tems and her crew connect through creativity, kinship and inclusiveness, sharing Jameson’s long held belief that life is better shared.

Speaking of her involvement in Jameson’s campaign. Tems said: “It was such a pleasure working with such a prestigious brand like Jameson. I feel we have built
an organic relationship over the years which started when I released “Try me”. It was a blessing to have my whole team involved in this, the whole experience was one to remember. I am excited about this campaign and looking forward to a successful launch.”
This new campaign launches in Nigeria at a key period for Jameson as the brand builds on its success in the market and worldwide. The Jameson Connects series continues in Port Harcourt in March, 2023.

Evane Chenuet, Marketing Director for Pernod Ricard Western Africa:
“The launch of ‘Widen The Circle’ is a natural and timely extension of what has always been at the heart of our brand – openness and bringing people together. We’re delighted to work with Tems again and have her take center stage in our new ‘Together is our win’ Jameson Black Barrel campaign. Localizing this story for Nigeria has been an exciting experience for our team,who have embraced the inclusive ethos of the campaign and inspire Jameson lovers to enjoy a
Jameson Black Barrel, together.”

To kick off the “Widen The Circle” campaign, Jameson Black Barrel hosted premium whiskey lovers in Lagos to an epic night themed “Touched by fire”. The party, hosted by Folu Storms, featured incredible performances from Somadina, Band Hits & the sublime Made Kuti. Guests enjoyed a ‘’double charred’’ menu by Chef Khudu; inspired by the double charred oak barrels Jameson Black Barrel Whiskey is matured in. #JBBIgnites was centered around sparking closer
connections between culture-shapers and whiskey-lovers.

For more information head to www.jamesonwhiskey.com/en-ng/ or follow via social media
@jamesonngr