Jameson is the smooth Irish Whiskey that continues to fuel authentic moments of connection between individuals and within communities. From the bearded brothers who bond over their love of lush, bushy facial hair; to alternative communities united through their authentic spirit and love for fashion & music.
Nothing brings people together like music and as the brand believes ‘’you can be great on your own but we’re always better together’’, musical expressions have been a big part of the brand’s activity.
From its support of then-fledgling Tems on her freshman project Try Me, to collaborations since 2016 with alté pioneers DRB Las Gidi, Jameson has consistently supported alternative music.
The brand has shown support for numerous artists by powering their projects and giving them platforms to show their talent through partners like entertainment franchise: Mainland Block Party.
Confluence is a meeting point between alte and mainstream, the sweet spot between a rap classic and a contemporary pop sensation. Confluence brings together musicians who would not usually collaborate to create delicious new sounds.
This 7-track Extended Playlist features work from disparate generations, vibes and styles of Nigerian music, with fusions of different schools of artistry and fresh takes on old loves. Each song features a duo of artists combining previously released music into something fresh, pulsating and exciting. The EP is lovingly melded by sonic sorcerers Sess the PRBLM and Adey.
This is a sponsored post.