Jameson’s Newly Released ‘Confluence Project’ Is An Ode To Nigeria’s Creative Authenticity

The 7-track project is aimed at celebrating Nigeria’s creative authenticity, by providing a sonic meeting point of different styles. Jointly produced by Sess and Adey, the EP crosses the divide between different artists and their sounds, building a single bridge to unite them all. The end-product is a cross-generational and cross-genre hybrid of songs offering a unique take on local music and sound appreciation.

Inspired by the confluence of Nigerian rivers Niger and Benue, the EP is a reflection of the inclusive brand message of Jameson and Mainland Block party. Everyone is welcome, individuality is championed, expression is sacred and originality is considered magic.

Confluence features African rappers including the legendary Naeto C, Headies-winning LadiPoe, the peculiar Terry Apala, rising star Alpha P, alternative flagbearer BOJ, soulful Buju and minstrel Fave. The EP inclusively pitches multiple, differing creative styles, mixing them together to seek out a singular harmony. It comprises fresh takes on maturing sounds, unification of different schools of thought, cultures and textures into a project where everything and everyone is welcome.

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