Joeboy revealed weeks ago that his intent for his last single of 2020, Celebration was to inspire feelings of gratitude and spark hope following the torridity of the entire year. This week, he brings these words to life as he takes to the streets along with his friends and those who have been instrumental to his happiness this year, to stir up the fun he sings about in the Type A produced single.
Dammy Twitch sits in the directorial chair and helps Joeboy paint densely hued pictures of the latter’s desires. The plot-driven by a ‘high vibration’ theme follows a young girl letting go of a string of balloons, signifying the end and beginning before delving into Joeboy’s catchy performance.
Celebration to Joeboy means a number of things and from a wedding party to a day out in the sun to a live performance attended by like-minds in the industry including Jinmi Abduls, Blaqbonez, and Laycon, he visualizes all to a T.