Afrobeats artist, Joeboy, announces a significant stride in his illustrious 5 year career by signing a dual deal with Warner Music (home to Ed Sheeran, Cardi B, Burna Boy, Ckay etc). The dual deal sees Joeboy launch his entertainment outfit called Young Legend as well as being Warner Music’s latest flagship artist on the continent.
Under the new Young Legend label, Joeboy will act as the CEO while Deola Jaiyesimi will serve as head of the label with the task of incubating the next set of Afrobeats superstars for the global stage. Joeboy follows a long line of artist-executives like Olamide, Don Jazzy, and Mr.Eazi who have used their social currency and business acumen to shine a light on the generation bubbling under while elevating his musical status from a continental superstar to a global player.